Marketing


Many food products analysed in the EU market may contribute to unhealthy diets

A recent study of the European Commission Joint Research Centre (JRC) reveals that many packaged food products frequently sold in the EU market contain very high levels of sugar, saturated fat, and salt, while levels of fibres are too low, which may contribute to poor diets that lead to obesity and other severe health issues, […]


Singapore to ban adverts promoting drinks with high sugar content to tackle obesity and diabetes

Singapore will soon become the first country to target aggressive marketing practices as promotion of drinks with high sugar content will be banned from adverts. As diabetes and obesity run rampant in Singapore, it is of the utmost importance that consumers are able to make informed choice in the interest of their own health. We […]


WHO Europe highlights high sugar content in baby food and inappropriate industry marketing

Up to 60% of baby foods are incorrectly marketed as suitable for infants under the age of 6 months, according to a new study of the World Health Organisation (WHO) published on 15 July 2019. SAFE took part in the launching event of these studies to share consumers’ concerns about excessive sugar in commercial products. […]