Marketing


Recent study calls for the need to warn consumers on ultra-processed foods’ harmful effects

Ultra-processed foods (UPFs) are foods that have been chemically or physically transformed through industrial processing. While most modern foods are processed in some way (e.g. raw rice packaged into dried rice, pasteurised milk), UPFs are recognisable for no longer serving the purpose of solely preserving food but rather to make ready-to-eat, convenient products with long shelf-lives and which are […]


Spain and US take measures against marketing of sweets and soft drinks to children

The days of advertising sweets, junk food and sugary drinks to children are counted in Spain, and in the United States, too, it could soon have a fierce opponent: countermarketing. In both countries, the decision has been taken to get tough after years of more tolerant policies, which have relied heavily on the goodwill of […]


European Commission releases study on children exposure to marketing of high in fat, salt or sugar (HFSS) foods

On July 8th, 2021, DG SANTE released its final report on the exposure of children to linear, non-linear and online marketing of foods high in fat, salt or sugar.  The goal of this study was to quantify such a marketing exposure in order to develop instruments to address the problem and ultimately fight youth obesity. […]


Spain: Advertising contributes to rising childhood obesity, research shows

A recent study conducted by the Open University of Catalonia found that advertising of food targeting children is an important factor leading to the increase of childhood obesity rate in Spain. The study analyses 355 advertisements from 117 different products on various media channels in Spain, including the internet, television, radio, print, and outdoor advertising. […]


Many food products analysed in the EU market may contribute to unhealthy diets

A recent study of the European Commission Joint Research Centre (JRC) reveals that many packaged food products frequently sold in the EU market contain very high levels of sugar, saturated fat, and salt, while levels of fibres are too low, which may contribute to poor diets that lead to obesity and other severe health issues, […]


Singapore to ban adverts promoting drinks with high sugar content to tackle obesity and diabetes

Singapore will soon become the first country to target aggressive marketing practices as promotion of drinks with high sugar content will be banned from adverts. As diabetes and obesity run rampant in Singapore, it is of the utmost importance that consumers are able to make informed choice in the interest of their own health. We […]


WHO Europe highlights high sugar content in baby food and inappropriate industry marketing

Up to 60% of baby foods are incorrectly marketed as suitable for infants under the age of 6 months, according to a new study of the World Health Organisation (WHO) published on 15 July 2019. SAFE took part in the launching event of these studies to share consumers’ concerns about excessive sugar in commercial products. […]