spain

Spain and US take measures against marketing of sweets and soft drinks to children

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The days of advertising sweets, junk food and sugary drinks to children are counted in Spain, and in the United States, too, it could soon have a fierce opponent: countermarketing. In both countries, the decision has been taken to get tough after years of more tolerant policies, which have relied heavily on the goodwill of […]

Spain: Advertising contributes to rising childhood obesity, research shows

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A recent study conducted by the Open University of Catalonia found that advertising of food targeting children is an important factor leading to the increase of childhood obesity rate in Spain. The study analyses 355 advertisements from 117 different products on various media channels in Spain, including the internet, television, radio, print, and outdoor advertising. […]