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SAFE releases a report on a European consumer survey on transparency in food labelling
25 Nov 2024
SAFE has identified an urgent need for improved transparency and clarity in food labelling, especially concerning terms like ‘natural’. Partnering with Ethica, SAFE car...
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“WeValueTrueNatural” campaign and green claims: how to ensure consumers are not misled by unsubstantiated claims
30 May 2022
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Recent study calls for the need to warn consumers on ultra-processed foods’ harmful effects
13 Jan 2022
Ultra-processed foods (UPFs) are foods that have been chemically or physically transformed through industrial processing. While most modern foods are processed in some way (e.g. ...
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Only 1 in 20 of children’s yogurts contain low sugar levels, new Action on Sugar study reveals
31 Aug 2021
SAFE member Action on Sugar recently conducted a study on children’s yoghurts and misleading health claims. Evaluating over 100 children’s yogurts, the study ha...
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