“WeValueTrueNatural” campaign and green claims: how to ensure consumers are not misled by unsubstantiated claims
30 May 2022
Recent study calls for the need to warn consumers on ultra-processed foods’ harmful effects
13 Jan 2022
Ultra-processed foods (UPFs) are foods that have been chemically or physically transformed through industrial processing. While most modern foods are processed in some way (e.g. ...
Only 1 in 20 of children’s yogurts contain low sugar levels, new Action on Sugar study reveals
31 Aug 2021
SAFE member Action on Sugar recently conducted a study on children’s yoghurts and misleading health claims. Evaluating over 100 children’s yogurts, the study ha...