A recent study conducted by the Open University of Catalonia found that advertising of food targeting children is an important factor leading to the increase of childhood obesity rate in Spain.
The study analyses 355 advertisements from 117 different products on various media channels in Spain, including the internet, television, radio, print, and outdoor advertising. The findings shows “a vast majority of products targeted to children had a higher sugar content percentage than the same category of products aimed at adults”. Also, products advertised targeting children have less variety and lower quality compared to that of adults.
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