“WeValueTrueNatural” campaign and green claims: how to ensure consumers are not misled by unsubstantiated claims
30 May 2022
MEPs call for stringent regulations on the use of “natural” claims for food products
11 Feb 2021
On 10 February 2021, a cross-party coalition of 31 MEPs sent a letter to Health and Food Safety Commissioner Stella Kyriakides, highlighting the misleading use of the term “natur...
#WeValueTrueNatural, a campaign from SAFE to call for a definition of ‘natural’
20 Nov 2020
In the European Green Deal, the Commission presented a strategy aiming at transforming the EU into a resource-efficient and sustainable society by 2050. One of the main initiatives...