SAFE’s mission is to improve the representation of ordinary citizens in the EU debate concerning the future of EU food regulation.
Let our voices be heard by the key people involved in the EU legislation process!


  • Lobbying. The food sector has become one of the most heavily regulated sectors in the European Union, with an increasing number of Regulations directly addressing consumers and businesses of each Member State. It is in Brussels that the EU Institutions, the politics and the agro food business decide the future of our food system and it is in this city that SAFE – Safe Food Advocacy Europe is building an efficient lobbying strategy. Many agro-food business lobbyists work in Brussels to defend the business interests of the food industry, which is not focused on consumer health. Therefore, professional lobbyists work for SAFE and are in close contact with all key persons involved in the EU legislation process, including Members of the European Parliament, officials of the European Commission, attachés of Member States’ Permanent Representations to the EU, etc…


  • Information and Training. At the heart’s of SAFE’s mission is to train citizens about all necessary information to make an informed choice on the food they buy. SAFE regularly organises seminars, training for consumers concerning reading food labels (e.g. the meanings of E650 or E450), additives, colors, pesticides and GMOs. The objective is to raise awareness of the food system industry interest and damages to consumer health and the environment. Furthermore, in cooperation with schools in different Member States, SAFE organises training programmes for children and teenagers; these programs concern industrial food components to educate new generations on additives, colors and pesticides. The industry usually organises this kind of education for schools; we should let our voices be heard. In addition, SAFE organises for its Members conferences on EU Food Law concerning specific important issues.


  • Supporting Research. Identifying priority areas for research and raising funds for independent research on food components and their direct impact on consumer’s health.


  • Projects. Setting up initiatives and projects to inform and sensitize European consumers in the environment and food sectors, including food waste and the search for more sustainable production and consumption patterns.