22 December 2025
This report examines the complex relationship between purchasing power, marketing standards,
and the consumption of ultra-processed foods (UPFs) and novel foods (NFs) across Western, Southern, and Eastern Europe.
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SAFE – Safe Food Advocacy Europe is financially funded by the European Union in the framework of the ESF+ Operating Grant. Views and opinions expressed are those of Safe Food Advocacy Europe only and do not necessarily reflect those of the European Union or the European Commission. Neither the European Union nor the granting authority can be held responsible for them
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