EU Commission presents Substantiating Green Claims proposal to tackle greenwashing

24 March 2023

The European Commission has published a proposal on Green Claims, asking companies that want to use green claims for their products to substantiate such claims and to communicate to consumers the environmental impact of products.

SAFE welcomes the European Commission’s efforts to protect EU consumers from greenwashing and misleading environmental claims and practices, but calls for a stricter stance on food products, and for the establishment of rules that impose to specify whether a product contains ingredients of synthetic origin.