Empowering consumers, EFSA launches the 2024 Safe2Eat Campaign

13 May 2024

EFSA, alongside its EU Member State partners, reintroduces a revitalised effort to promote food safety throughout Europe with its 2024 Safe2Eat campaign. This campaign builds upon prior success of #EUChooseSafeFood, with expanded participation across 17 countries.

This collaborative endeavour aims to empower consumers, providing them with clear and accessible information to make informed decisions about the food they consume. Through initiatives addressing food safety, proper handling, label reading, waste reduction, and more, the campaign fosters confidence in food choices. EFSA’s Executive Director, Bernhard Url, emphasised the campaign’s goal of bridging the gap between food safety science and consumer awareness, ensuring that Europeans can select their food with assurance.

To learn more, citizens can explore the campaign website and access resources available in multiple languages.