Consumers’ Union of Galicia organises a workshop on Artificial Intelligence in the sector of tourism

15 November 2024

Cidade da Cultura, Santiago de Compostela. Image: P. Lameiro (cropped)

On 28 November, the Consumers’ Union of Galicia, a SAFE member from Spain, will organise a workshop on Artificial Intelligence (AI) in the tourism sector. Do we really get to choose freely when using an app to pick a restaurant while on holidays, or are we directed there by algorithms? And if so, on what basis? This is the main question that will be addressed with experts in IT, logistics, or marketing in Santiago de Compostela, a city of 100,000 hosting over 400,000 Spanish and foreign tourists every year.  

AI and algorithms are an increasing concern regarding consumer protection, since they tend to substitute human decision-making, rendering consumers more vulnerable to abuse. Mobile applications and search tools for shopping, restaurants, or accommodation are a main driver of consumer behaviour. More and more companies can now tailor the products or services they offer to consumers, based on their previous shopping or browsing history and even data from social media.  

The focus of this event is to raise awareness on the way companies and AI operate, and to remind us of our rights when dealing with them.  

The event will take place in Santiago’s Culture City, from 9.45 to 14.30. Register here.